The genus name is derived from the Green "argyros" (silver) and "anthos" (flower). It contains evergreen, short subshrubs (herbs with a woody lower base) with daisy-shaped flowers. Native to the Madeira and Canary Islands.
Latin name: Argyranthemum frutescens "Kudel Start"
Grow in full sun, in fertile, light, moderately moist, well-drained soils, in frost and wind-protected sites.
Plant in groups, gardens and flowerpots.
Propagated by cuttings.
Variety with anemone-centered, pink and fuchsia-coloured flowers.