Genus of 14-15 species of perennial plants, cultivated as annuals. Native to Canary Islands and Madeira. Cultivated for their spectacular, daisy-like flowers, arranged in large spherical or umbrella-shaped inflorescences that cover them completely.
Latin name: Pericallis x hybrida "Magenta Moerheim"
They grow in part shade, in fertile, moderately moist soils.
Plant in flower gardens and flowerpots.
Propagated by semi-woody cuttings in summer.
Variety with fuchsia-coloured flowers fron November to April.